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jonathan goodwin

The affiliate channel adds significant value to online marketing efforts, and many merchants face challenges selecting an effective, successful management team. Should the merchant outsource their affiliate program to an agency (OPM)? Hire in-house? Utilize other resources? Proper assessment and analysis of all options is necessary to ensure their investment yields the highest dividends. Each […]

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tl;dr – Incentivize affiliates to drive more new-to-file customers. Success in the affiliate channel can be determined in several ways, the most common being revenue generated, but more and more, we are seeing merchants value new customer acquisition above simply how much revenue the channel brings. So how do we differentiate between new customers and […]

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The significance to creating an affiliate forecast is simple. It sets the expectations and goals for you and your team to achieve for the program. I also view this as an opportunity to demonstrate your value and credibility that you can be trusted to hit / surpass revenue goals. These revenue goals are the foundation […]

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