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jonathan goodwin

One of the best optimization tactics in affiliate marketing is securing flat fee placements. There are several ways your affiliate program can benefit from paid flat-fee placements: driving more new-customers (NTF) to your site, dramatically increasing traffic, and getting in front of more customers can help build brand-awareness. But that doesn’t mean you start spending […]

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Selecting the right network is instrumental in the success of any affiliate program. When advertisers on a particular network don’t align with their strategic values, there’s a possibility that an affiliate program falls short of its full potential. It’s important that when selecting the right network, you do your diligence and interview each platform, research […]

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Anticipating your seasonality will provide you with the organization you need so you can create a plan to grow your affiliate channel effectively. Fully understanding your yearly cadence will help streamline your tactical plan in managing your affiliate program. By doing so, you’ll be able to pinpoint where you should allocate your spend and when […]

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When you think of all the publishers in your affiliate program, and the effect each segment of those affiliates has contributing to your bottom line, loyalty publishers should be one of the largest revenue generating segments that contribute to your affiliate program. Typically, loyalty publishers are one of the main revenue drivers in your affiliate […]

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A diversified affiliate program is instrumental to the growth of the channel. Most programs tend to be dominated by a single segment of affiliates, and diversifying the program creates significant growth opportunities. Each affiliate is different in their own right, so having the right strategy in place with each segment of affiliates is important. Loyalty, […]

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