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jebcommerce

Anyone who has been in a professional business environment has at one time or another felt this way. You have a meeting with a client coming up, and you know it’s going to be a tough one. The client is not happy about the progress and has no problem telling you about it. They could […]

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A diversified affiliate program is instrumental to the growth of the channel. Most programs tend to be dominated by a single segment of affiliates, and diversifying the program creates significant growth opportunities. Each affiliate is different in their own right, so having the right strategy in place with each segment of affiliates is important. Loyalty, […]

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The affiliate channel adds significant value to online marketing efforts, and many merchants face challenges selecting an effective, successful management team. Should the merchant outsource their affiliate program to an agency (OPM)? Hire in-house? Utilize other resources? Proper assessment and analysis of all options is necessary to ensure their investment yields the highest dividends. Each […]

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tl;dr – Incentivize affiliates to drive more new-to-file customers. Success in the affiliate channel can be determined in several ways, the most common being revenue generated, but more and more, we are seeing merchants value new customer acquisition above simply how much revenue the channel brings. So how do we differentiate between new customers and […]

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Driving down the highway, we are likely exposed to many billboards. Some we never see, others briefly grab our attention, and some we may even remember long enough for the rest of the drive. This is similar to most people’s web experience. The difference with outdoor advertising, possibly because it has been around longer, is […]

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