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The affiliate marketing industry has a number of parent/child teams working together, such as Greg Rice and Greg Rice Jr.; Andy Rodriguez and Andy Rodriguez Jr.; and Deborah Carney and Liz Fogg-Ababon. In recent years I have become more involved in working with my father, Bill Swartwout, in what is now our company. Bill started [...]
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One of the most popular promotional methods for businesses lately has been pre-paid deals. We’ve all seen them from places like Groupon, LivingSocial, or DealEx, but are they a good thing for merchants? They are known by many names, such as “flash deals”, “Groupons”, “group buying”, or simply “pre-paid vouchers”. Names aside, they allow a [...]
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No, this is not another article asking “Do you have a Twitter account for your business?” or “How much time do you spend on Twitter?” Rather, this article is going to challenge you to ask yourself about your current Twitter strategies. The key question is, when you Tweet, are you talking at people, or are [...]
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Over the years many events, technologies, and companies have changed the face of affiliate marketing. The current battle against the Affiliate Tax (Advertising Tax, Amazon Tax) is one of the most important events to happen in our young industry. The Advertising Tax has the power to both reform and injure our entire industry. To date [...]
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