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One of the keys to running a fruitful affiliate program lies in understanding that not only should there be a robust affiliate recruitment strategy in place, but also a continuous activation of the recruited affiliates into becoming producing affiliates. Affiliate activation is one of the most frequently overlooked components of affiliate program management, especially by [...]
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One of the major problems in affiliate program management is that many affiliate managers think of themselves as being merely that – affiliate managers. Management, by definition, entails organizing a structure to accomplish the plan. Affiliate managers’ classic roles are those of recruiting, planning, optimizing, organizing, directing and controlling. Affiliate managers, either outsourced or in-house, [...]
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