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Geno Prussakov

If you have run an affiliate program of any size, you know that the proverbial Pareto Principle – also known as the “80/20 Rule” – doesn’t apply here; at least not “by default.” The disheartening reality is that, when it comes to affiliates programs, it turns into more of a 95/5 rule, where only 5% […]

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Over 90% of affiliate programs convert below their industry average, according to my research and experience. If we take coupon affiliates, as well as various violators, out of the mix, I have also found that very few B2C affiliate programs will show conversion of 1.5% or higher. The best place for merchants to start improving […]

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Let’s face the fact – people fail in affiliate marketing; and it is only fair to admit that this does happen. It is equally important, however, to understand why affiliate marketing campaigns fail, and what could be done to prevent the failure. So, let me take a stab at outlining the typical reasons that can […]

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As with any marketing endeavor, your affiliate marketing program requires a budget. While it is true that in comparison with the majority of other types of online advertising, affiliate marketing generally requires a significantly smaller budget, it does require one. So what investment is required to get an affiliate program rolling? Below you will find […]

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Online fraud is a reality. The only way to fully avoid it is to not be doing any business online. To be effective in dealing with affiliate fraud, you must learn how to effectively detect and prevent it at the early stages. Thankfully, there are plenty of tools and methods that can help affiliate program […]

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