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gary kibel

With so many participants in the affiliate marketing ecosystem, it is not uncommon when things go wrong for people to start pointing fingers. The Federal Trade Commission (FTC) and a federal court recently pointed the finger squarely at an affiliate network for the acts of its member affiliates, when these affiliates were promoting a company […]

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“What’s your exit strategy?” Unless you are already a public company with a market cap in excess of a small country, you’ve heard this question before. In the affiliate industry, as in many others, the answer is often to cash out through an acquisition. Sometimes the answer is to acquire other companies to augment the […]

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Like it or not, “Do Not Track” (a/k/a “DNT”) is coming as a result of Washington, the privacy community and technology companies. As industry moves closer to adopting some form of DNT, is it important to understand what it is, what it is not and what it might mean for the future of the affiliate […]

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On October 5th, the Federal Trade Commission (“FTC”) announced revisions to its Guides Concerning the Use of Endorsements and Testimonials (“Guides”). As the most significant changes in almost 30 years, the regulators had a lot of catching up to do. The revised Guides (which went into effect on December 1st) make clear that traditional marketing […]