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gary kibel

With so many participants in the affiliate marketing ecosystem, it is not uncommon when things go wrong for people to start pointing fingers. The Federal Trade Commission (FTC) and a federal court recently pointed the finger squarely at an affiliate network for the acts of its member affiliates, when these affiliates were promoting a company […]

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On October 5th, the Federal Trade Commission (“FTC”) announced revisions to its Guides Concerning the Use of Endorsements and Testimonials (“Guides”). As the most significant changes in almost 30 years, the regulators had a lot of catching up to do. The revised Guides (which went into effect on December 1st) make clear that traditional marketing […]

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