Posts tagged as:

ftc

If you’ve been passing your Internet customers’ accounts to other online merchants, you’ve just been picked by Congress. Late last year, S. 3386, the “Restore Online Shoppers’ Confidence Act,” sponsored by Senator Jay Rockefeller (known as “Rockefeller”), sailed through Congress. The measure, the capstone to an investigation by Rockefeller into consumer abuses in online upsells […]

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The FTC (Federal Trade Commission) “closing letter” to AnnTaylor Stores was like Gunsmoke’s Marshall Dillon shooting a warning at online marketers and bloggers: you’d better take FTC’s revised Endorsement Guides seriously. They require advertisers to disclose “material connections” with endorsers. The Guide’s examples include a manufacturer who sends a new video game to a blogger, […]

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Advertising claims by merchants have long attracted the attention of state Attorneys General (AG) and the Federal Trade Commission (FTC), but recently these regulators have signaled a willingness to pursue advertising cases against a new target: online affiliate marketers. Until recently, affiliates have operated anonymously and attracted little scrutiny, because they do not sell the […]

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Advertising claims by merchants have long attracted the attention of state Attorneys General (AG) and the Federal Trade Commission (FTC), but recently these regulators have signaled a willingness to pursue advertising cases against a new target: online affiliate marketers. Until recently, affiliates have operated anonymously and attracted little scrutiny, because they do not sell the […]

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The Federal Trade Commission (“FTC”) has taken action in the recent months to target advertisers in the nutraceutical market for advertising deemed misleading. I couldn’t be more thrilled. This is something that is long overdue and unfortunately, even with the changes that have been made by those who are FTC compliant; the acceptance by most […]

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