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Fresh Press Media

An effective influencer is like a camera tripod. The legs of this tripod represent reach, engagement, and content. Many advertisers believe reach is more important than anything else, but if you neglect other areas, you may not reap the full benefits from your investment. To gauge influence, focus instead on the intersection between content, engagement, […]

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As performance marketers, we have attribution and conversion tracking down to a science. We know how much customers are spending, which channels they touch, and what they did on our sites before completing the sale. We know if it’s their first or a repeat purchase. If there is anything we don’t know, we find a […]

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