Lately, I’ve received more and more requests to recommend “a social media marketing expert” (their words, not mine) to help create and manage their company’s social media strategy. Overall, it appears that the bulk of the people that have asked, have not been too keen on their existing expert. Many have even felt duped by [...]
The majority of affiliates create value for their merchant partners, however most affiliate programs have been subjected to fraud at some point. Affiliate fraud can take many forms; it can be outright transaction fraud or other illegal activity, manufactured leads, misled consumers or traffic from prohibited sources. The networks do a good job providing basic [...]
