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  With the online coupon market valued at approximately $4 billion per year (USA Today), and the CMO Council reporting 71% of US internet user purchases are influenced by coupons and discounts, it appears promotions are here to stay. As an affiliate program manager or merchant, you may wonder how to make the most of […]

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As an affiliate, there are certain metrics which you should track and understand. By measuring your traffic and how visitors interact with your site you can tweak your website to steer behavior, take action, and increase revenue. When a user comes to your website, your goal is to set the affiliate network’s tracking cookie, which […]

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As performance marketers, we have attribution and conversion tracking down to a science. We know how much customers are spending, which channels they touch, and what they did on our sites before completing the sale. We know if it’s their first or a repeat purchase. If there is anything we don’t know, we find a […]

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