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When it comes to return on investment, it’s hard to beat email marketing. Marketers turn to email to build profitable, direct relationships. Teaming up with affiliates is a great way to extend your reach and scale email revenue. Unfortunately, without proper precautions in place, email partnerships might just weigh your program down. A deadweight partner […]

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For Lewis Carroll in Alice in Wonderland, jaws that bite and claws that catch meant the fearsome beast called the Jabberwock. But for affiliate marketeers, the Jabberwock is federal and state regulators—and they’re after you. The recent increase in their enforcement actions reveal some new trends that spell trouble for the affiliate marketing industry. Much […]

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If you or your affiliate partners are operating in the B2B (business-to-business) sphere, you are familiar with the challenges of receiving MQLs (market qualified leads). I have succeeded in this over many years for many clients. Here’s a model that I’ve developed for easy paid lead acquisition, which I’ve found to be highly effective and […]

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Incorporation is an industry benchmark separating business wannabes from those who know what they’re doing. Or is it? Is incorporation necessary for a business to have credibility and establish authority? No, not really. Businesses can exist profitably for years without having an Inc., Corp, LLC, or LP after their name, but unless a commerce entity […]

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Imagine that you are an affiliate manager working in an ideal affiliate marketing world with only top publishers, fair partners, and exclusive offers. Sounds good, but a bit like a fairytale, doesn’t it? In reality, this industry seems more like a battlefield for an affiliate manager. You should know the exact rules, not only to […]

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