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Imagine being able to double your website conversions, sales, or profit without spending another dime on more traffic. A statement like that sounds impossible, or something a snake-oil salesman might promise. But, with A/B testing, it might be closer than you think. In the most simplistic example, A/B testing splits your website traffic into two […]

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Believe it or not, the Morning Coach (me) was never much of a morning person. When I was in my corporate career, I hated getting up in the morning. It wasn’t until I turned to entrepreneurial pursuits that I became a morning person. I knew to be the best I could be I had to […]

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Facebook Ads are all the rage these days. Advertisers and affiliates alike are finding it to be a must-have marketing channel. However, few people use the Facebook Ad platform to the fullest potential, and many are not finding the kind of success they expect. What Top Pitfall is Being Overlooked? First, let’s assume you’ve done […]

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The commission structure for any affiliate program is one of the most important elements that affiliates look at prior to joining a program, or deciding which merchant to promote among the competition. One popular option is a tiered commission structure, where the merchant will pay different rates based on certain criteria. Some examples include volume, […]

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The smartest and most forward-thinking companies leverage Performance Partnerships in their affiliate programs– or they are moving in this direction. Why? Because this framework brings much-needed clarity and definition to an affiliate program, something that has been lacking to date in the performance industry. For a relationship to be considered a Performance Partnership, the following […]

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