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Need better conversions? Connect better to your audiences. Buyers don’t buy what they need. They buy what they feel and desire. Don’t let your need to sell blind you to why buyers need to buy. Go beyond why buyers buy. Understand “how” to active desire. Knowing how to drive action is more important than knowing […]

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Those who know me well, know how picky I am when it comes to choosing the best option. Needless to say, when I was faced with a challenge of picking the best affiliate software to launch a brand-new affiliate program, I took it upon myself to find and evaluate all the options available. Surprisingly enough, […]

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When it comes to return on investment, it’s hard to beat email marketing. Marketers turn to email to build profitable, direct relationships. Teaming up with affiliates is a great way to extend your reach and scale email revenue. Unfortunately, without proper precautions in place, email partnerships might just weigh your program down. A deadweight partner […]

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For Lewis Carroll in Alice in Wonderland, jaws that bite and claws that catch meant the fearsome beast called the Jabberwock. But for affiliate marketeers, the Jabberwock is federal and state regulators—and they’re after you. The recent increase in their enforcement actions reveal some new trends that spell trouble for the affiliate marketing industry. Much […]

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If you or your affiliate partners are operating in the B2B (business-to-business) sphere, you are familiar with the challenges of receiving MQLs (market qualified leads). I have succeeded in this over many years for many clients. Here’s a model that I’ve developed for easy paid lead acquisition, which I’ve found to be highly effective and […]

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