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  If you’re looking to amplify results, digital marketers are on the ready across the globe. Global affiliates are eager, they’re innovative, and the same commission you might pay a U.S.-based affiliate has greater value to someone in a country with lower income expectations. The sheer numbers can be staggering, and as anyone in the […]

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Scrubbing: the process of removing non-legitimate leads, directly resulting in lowering the expected revenue… or is it? Fraudulent, fake, dublicate, and spam will be considered as ‘scrubbing triggers’ by most advertisers, and will be discarded as such. A general misconception in regards to scrubbing is that ‘shaving’ and ‘scrubbing’ are definitions of the same… they […]

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  If you attended Affiliate Summit Europe in February, or keep up with digital marketing industry news, you’ve almost certainly run across many references to GDPR. The General Data Protection Regulation (GDPR) goes into effect on May 25, 2018 and intends to strengthen and unify data protection requirements within the European Union (EU). Basically, it […]

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Prior to our trip to London in February, I spent time studying local culture, the weather, and general etiquette. I brushed up on the differences between American-English and British-English – the washroom is known as the loo, pants translate to trousers, and chips are fries. My eager-to-help friends entertained themselves by sending humorous sites loaded […]

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Visa Claims Resolution (VCR) will bring unprecedented change to the payments industry. Merchants who realize the implications can take necessary steps to overcome challenges and experience the benefits Visa has intended. VCR Benefits Merchants stand to benefit greatly from Visa’s new framework for managing chargebacks and disputes. Fewer Disputes VCR can significantly reduce the number […]

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