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In any industry, there is a constant borrowing, reintroduction and recycling of technology to drive buying decisions. In years past, static, one dimensional sales pages were enough. In recent history, sales pages leveraging engagement tactics such as chat, or perhaps a lightbox pop-over, drove results. In today’s hyper-competitive battle for online buyer attention, live webcasts [...]
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Even if you’re an affiliate marketing veteran there is always something valuable to be learned by helping newbies or hearing their struggles. Each new affiliate approaches affiliate marketing with different skills and knowledge levels. They also come to the space for various reasons. Some are programmers who know how to build sites; some are bloggers [...]
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In January 2012, six affiliate marketers settled actions by the Federal Trade Commission (FTC) and were ordered to stop using fake news sites to market dietary supplements and other products. In 2011, the FTC obtained preliminary orders shutting down their webpages and restricting their assets. The FTC alleged these websites mimicked actual news reports, but [...]
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At Affiliate Summit West 2012, I was asked by a newcomer if they thought a career could be made in affiliate marketing. When you look at the size of the industry and how it has survived many transformations, you see that the career paths within the industry are still the same and the opportunities for [...]
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We all know how lucrative affiliate marketing can be. We hear stories all the time of big time affiliates splurging on sports cars and diamond encrusted watches. While these stories are sometimes true, the fact is that affiliate marketing can be volatile when you’re starting off, and the affiliates that made it were smart enough [...]
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