Posts tagged as:
2009 was an interesting year for changes in Federal regulations which affect Internet marketers. There were changes to CAN-SPAM, and a revision of rules by the Federal Trade Commission; both of which directly impact Internet marketers.
Below are three Federal regulations which Internet marketers must follow:
1. Email Sent Out Featuring Someone Else’s Product or Service
Email sent [...]
{ 0 Comments }
Working in the marketing department at a company whose core business is monitoring email compliance, I spend a lot of time studying global email marketing laws.
So, I asked reputable networks and publishers how conflicting laws and cultural nuances translate into reality for email. I got great feedback from Warren Corpus, Vice President of Business Development [...]
{ 0 Comments }
With the start of a new year, it’s the perfect time to give your affiliate program a fresh new start. Here are 10 great ways to renovate your affiliate program and optimize it for success in 2010:
Audit Your Affiliate Program – This is vital to the success of your program and it also holds the [...]
{ 0 Comments }
Detecting affiliate abuse is one of the more challenging aspects of affiliate program management. Since the majority of affiliates add value to a program, identifying the abusive affiliates can feel a bit like finding a needle in a haystack.
The performance data provided by the affiliate networks is one of the most valuable aspects of the [...]
{ 0 Comments }
So what exactly is PPV advertising?
PPV (pay per view), also known as CPV (cost per view) is usually referred to as contextual advertising. PPV is technically adware; not to be confused with spyware. Adware comes from an ad-supported program that a user installed onto their PC, which they agreed to when installing it. PPV allows [...]
{ 0 Comments }
