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Using Suppression Lists to Optimize CPA Campaigns Are you leveraging email in your CPA campaigns? If so, you know the potential of email marketing. You also know the precautions that must be taken to maintain email compliance, such as using email suppression lists to honor opt-outs. Suppression lists are critical for compliance, but they can […]

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Merchants, this is the perfect time of year to audit your program and boost your recruiting efforts. Late summer is when affiliates prepare for the biggest selling season of the year. Don’t wait until October to get your program noticed. Here are some things to review and refresh as needed, so your program appeals to […]

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Bloggers are in a unique position as affiliate marketers. They have the two things you need to succeed before ever having set up a single affiliate link: An audience Content But in that opportunity, they also have one of the greatest barriers to entry. They often have such a back-catalog of content it can be […]

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As influencer marketing continues to be a cornerstone of any retailer’s digital marketing strategy, the concept of gifting products or services can be an effective way to activate these partners and inspire content around one’s offering. Gifting gives influencers a chance to fall in love with a product and feel compelled to share it across their […]

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You’re driving down the highway, and hear a radio commercial about a new Japanese restaurant that has recently been named #1 for sushi. About half an hour later, you see a billboard that says that same restaurant is two miles away. Feeling hungry, you decide to take the exit. As you get closer to the […]

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