Posts tagged as:

epic advertising

The Coming of Age for Affiliate Marketing – By Michael Sprouse

by FeedFront Staff on November 16, 2009

If you are an advertiser or publisher, ad network or exchange, “super affiliate” or small blogger, you can’t deny that affiliate marketing has changed dramatically since its earliest days. The industry is certainly not “new” anymore, but compared to other traditional advertising platforms, is probably in its adolescence. This is why I think the industry [...]

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Why We Should All Believe In Trade Shows – By Michael Sprouse

by FeedFront Staff on September 30, 2009

I have to admit that when I entered this sector of online advertising as a profession, I totally underestimated the value of face-to-face meetings and relationships. I, like many, believed at the time that since a high percentage of daily business was done via IM, email and the telephone, that trade shows and other “physical” [...]

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Can Brand and Direct Response Marketers Coexist? – By Michael Sprouse

by FeedFront Staff on May 27, 2009

It is the classic “church and state” argument; brand advertisers in TV, print, and outdoor advertising and direct response marketers in infomercials, catalogs and direct mail. Very seldom have the two worlds collided, traditionally. Early in online marketing, measurement, tactics and mindsets were simply ported over from the offline world. Branded advertisers would pay high [...]

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Opportunities for Performance Ad Networks and Affiliate Marketers in 2009 – By Michael Sprouse

by FeedFront Staff on March 11, 2009

Both statistical data and casual evidence support that performance-based marketing has the potential to survive, if not thrive in tough economic times. As advertisers and agencies around the world look for greater accountability and transparency, and for their marketing dollars to “work harder”, it opens the door to responsible networks and affiliate marketers to shine. [...]

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