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Dhawans Enterprises LLC

Paid search campaigns are the marketing initiatives taken by you in order to publicize your products and services to your targeted audiences. The best option for such paid campaigns is PPC (Pay Per Click). In this, you can divert traffic to your website by placing ads on the search engine using relevant keywords that suit […]

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A strong pay per click campaign delivers converting actions within positive ROI (return of investment). To understand the foundation of pay per click advertising, we need to learn simple mechanism behind it. In short, it’s an open auction where sponsors or advertisers bid against each other to display their ad on the top placement of […]

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Optimizing for positive returns is key in paid search advertising, and there are a number of strategies to optimize performance. The trick is to focus on positive keywords and expand them at the same time, but it’s very important that you carefully scrutinize your keyword list. Keywords with high commercial intent also have a high […]

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