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Decision Analyst

Have you, like me, always wanted an easy, inexpensive, and streamlined way to recruit affiliates through ShareASale? Well, you just got your wish. I opened an email on a late July afternoon from ShareASale with the subject line: “Find New Affiliates with our ‘Rockstar Affiliate Series.’” Looking almost like an afterthought, an orange box at […]

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Coming into a field as diverse and complicated as affiliate marketing as a newb advertiser can, at times, be overwhelming. Affiliate marketing, like most industries, employs a special language. So while you’re trying to decipher what CPC (Cost Per Click), DOI (Double Opt-In) and EPC (Earnings Per Click) are, you still have to do the […]

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When I started at Decision Analyst, I was an AdWords girl all the way. I was certified, which put me on the mailing list to receive pumpkins, complete with carving kits, and Jelly Belly-filled plastic droids. It wasn’t just the swag that had my loyalty, though. AdWords was working for my small business clients. They […]

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