Posts tagged as:

deborah carney

You have a great blog or website you have been building for several years, and you wonder if there is another way to present your content or share the experiences you have had over the years. We all have knowledge we can share, but some people aren’t making the most of the content they have [...]

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Let’s take a look at some elements and see if they are on your site. The same things that make your site affiliate friendly will also increase your conversions. Customers need to trust you and your site before they will buy from you. Affiliates know what drives a customer to make a purchase and they [...]

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Affiliate program terms and conditions (or lack thereof) are often misunderstood. Some merchants set up in-house affiliate programs on networks without giving thought to how affiliates might promote their products. Suddenly an affiliate is successfully promoting a merchant via a pay-per-click campaign that includes the merchant’s brand name. The merchant is shocked, quickly turns off [...]

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Affiliate marketing forums are a great way to communicate with affiliates, yet many affiliate managers, merchants and OPMs (Outsourced Program Managers) ignore or fear them. The basis of online forums and social networks is to build relationships. People go to forums of interest to them to learn about a topic and to meet other people [...]

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I am puzzled by a question that has been raised frequently as of late: “In my store can I affiliate link to other products that I don’t carry?” The short answer is no. The longer answer is to actually ask a question back – “Why do you want to send the shoppers looking for your [...]

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