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Let’s take a look at some elements and see if they are on your site. The same things that make your site affiliate friendly will also increase your conversions. Customers need to trust you and your site before they will buy from you. Affiliates know what drives a customer to make a purchase and they [...]
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Affiliate program terms and conditions (or lack thereof) are often misunderstood. Some merchants set up in-house affiliate programs on networks without giving thought to how affiliates might promote their products. Suddenly an affiliate is successfully promoting a merchant via a pay-per-click campaign that includes the merchant’s brand name. The merchant is shocked, quickly turns off [...]
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I am puzzled by a question that has been raised frequently as of late: “In my store can I affiliate link to other products that I don’t carry?” The short answer is no. The longer answer is to actually ask a question back – “Why do you want to send the shoppers looking for your [...]
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Direct to merchant (DTM), pay per click (PPC) advertising has been increasingly restricted lately, with major merchants like Amazon and EBay stating they will no longer allow affiliates to use the merchant site as their landing pages in PPC campaigns. What this means to affiliates is that they will now be tasked with building their [...]
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