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david naffziger

Detecting affiliate abuse is one of the more challenging aspects of affiliate program management.  Since the majority of affiliates add value to a program, identifying the abusive affiliates can feel a bit like finding a needle in a haystack. The performance data provided by the affiliate networks is one of the most valuable aspects of […]

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The majority of affiliates create value for their merchant partners, however most affiliate programs have been subjected to fraud at some point. Affiliate fraud can take many forms; it can be outright transaction fraud or other illegal activity, manufactured leads, misled consumers or traffic from prohibited sources. The networks do a good job providing basic […]