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coupon affiliates

Not long ago, positive year-over-year affiliate revenue numbers provoked approving nods from around the conference room. “Get top spots on some of the big coupon sites and you’ll be golden,” I heard in the hallway. Today, merchants pull down codes, commission rates are scrutinized and advertisers are leery of coupon affiliates. So, what happened? Are […]

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As an Outsourced Program Manager, I find myself in the middle of the debate between coupon affiliates and merchants quite often. There have been reports of merchants reducing commission rates for coupon affiliates, not allowing them into their program altogether and even completely eliminating their affiliate program due to their frustration with coupon affiliates. There […]

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