Posts tagged as:

compliance

The FTC’s (Federal Trade Commission) most recent .Com Disclosures have expanded the applicability of FTC law to various forms of digital marketing, including the affiliate channel. At this stage, it appears that merchants are solely liable for any breaches in compliance. This has been cemented by the outcome of the Legacy Learning Systems case, where […]

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Did you know that your Advertiser Representatives’ and Business Development employees’ could be your first defense in creative and landing page compliance? Here is a quick guide to help you and your employees review landing pages. Truth in Advertising: Everything that constitutes the creative must be true. A good example is saving money on a […]

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If your company was affected by Google Affiliate Network’s (GAN) closure, then by now you have likely made the decision to join another network or to take your program in-house. When it comes to network compliance, one of many important factors that hopefully went into your evaluation, you should consider the following to help ensure […]

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The Federal Trade Commission (“FTC”) has taken action in the recent months to target advertisers in the nutraceutical market for advertising deemed misleading. I couldn’t be more thrilled. This is something that is long overdue and unfortunately, even with the changes that have been made by those who are FTC compliant; the acceptance by most […]

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Over the past few months, the FTC has filed a number of complaints against affiliates for failing to clearly and conspicuously disclose financial terms as required by Section 144 of the Truth in Lending Act “TILA” and Section 226.24 (c) of Regulation Z. TILA and Regulation Z require that lending entities disclose finance charges and […]

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