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chris tradgett

In my ASE17 session on migrating your affiliate program, I outlined a key aspect of moving your affiliate program that most marketers ignore or pay too little attention to – potentially at their peril. There have been many posts and articles written about the numbers of steps you need to pay attention to in moving […]

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Publisher recruitment is one of the more difficult aspects of running an affiliate program in any sector. Much has been written to help affiliate managers in this, with helpful tips on the usual methodology, outreach ideas, and ways for engagement. I’d like to expand on my session from Affiliate Management Days with some thoughts on […]

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Influencer Marketing has become a central focus for many marketers over the past year. From being a key factor in fashion, mainly involving celebrity endorsement, the term is now applied more widely across third party content marketing. Affiliate marketers, of course, would say this is what content affiliates have been doing for years – so […]

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