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Chargeback Gurus’

When a merchant wants to get a handle on chargebacks, there are certain key numbers that are critical to examine. Start with the merchant account itself. Find out how close you are to the threshold of one percent to three percent chargebacks that typically puts an account at risk. Next, break down that total number […]

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Becoming a successful advertiser requires passion and dedication, but also depends upon the structure, knowledge, and experience of those supporting your customers and managing your operations. Having worked with over 250 advertisers, evaluating their businesses to determine what it takes to become a successful advertiser, my experience of their top attributes is: 1. Knowledge and […]

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