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Influencer Marketing has become a central focus for many marketers over the past year. From being a key factor in fashion, mainly involving celebrity endorsement, the term is now applied more widely across third party content marketing. Affiliate marketers, of course, would say this is what content affiliates have been doing for years – so […]

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With more than 3,200 in attendance, Affiliate Summit West 2009 in Las Vegas goes down in the record books as a sell out and the largest show to date. Opening up the conference on Sunday was the Affiliate Meet Market; the room was full of energy. A scaled down version of the exhibit hall (tables […]

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One of the highlights of Affiliate Summit is the constant stream of new ideas. Affiliate marketers are called Internet pioneers for good reason – they are passionate about finding new business models and innovative ways to use the Internet. As expected, hot topics in Boston included ways to incorporate video, mobile and social media into […]