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The success of working with paid search affiliates is significantly impacted by your PPC policy. Consider these five points when writing or revising your PPC terms and conditions. 1. Direct Linking Advertisers facing competition on search engine results pages (SERPs) can work with affiliates to cover additional keywords and gain a stronger positioning. By allowing [...]
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1. You were not competitive. Surely you keep tabs on competitors regarding product development, promotions, etc. Be sure to check their affiliate program out as well. You must be able to meet or beat their offering. Your success will depend upon it. 2. You didn’t ensure the program tracked properly. Have you performed thorough testing? [...]
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With statements of the highest payouts, larger than life conversion rates, and other claims to fame; it can be difficult as an affiliate, to find merchants that are the real deal. Here’s hoping the following list of tips will help you in your quest to embark upon a long term relationship with your next new [...]
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As local search queries increase online and on mobile devices, it’s important to know how to target your marketing dollars effectively and efficiently. Luckily, search engines give you multiple ways to target your audience based on geography. I recommend focusing on four campaign types specific to local search, based on your targeting tactics and search [...]
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What’s the key to an affiliate’s heart? Great advertisers? Stellar service? Leading technology? Maybe. We’d argue that while all of these are important, receiving commission earnings quickly and cost-effectively tends to top the list. While many affiliates operate within the boundaries of traditional payment methods, a variety of more advanced options are being introduced to [...]
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