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Until the recent sweeping effects of social media, companies generally were in charge of their brand perception. Companies dictated to us regarding specific products, who the market leaders were, and the reliability of their customer service. Even [...]
I was recently reading a post that my business partner, Shawn Collins had up on his blog, AffiliateTip.com, entitled “Cynical Marketing.”
In the post, Shawn talks about how there are some marketers out there that simply don’t get the fact that not everything they do has to revolve around making money. They forget that [...]
I am not a fan of the “hard sell”. Infomercials, long-form sales letters and persistent aggressive sales calls cause me to zone out, rather than creating any interest, on my part, in the product.
As a sales alternative, I have advocated “soft sell” techniques, focusing on the product, needs of potential clients, and letting [...]
Earlier this year, the State of New York passed legislation using affiliate programs as a way to force merchants to collect sales tax. Rather than rehashing the legal ramifications, I’ll focus on three choices that merchants are making regarding this new law – and share some of my opinions on each of them.
Before I share [...]
