Posts tagged as:

brandverity

It can be challenging to stay organized in a workplace filled with email, interoffice messaging platforms, and daily meetings. Regardless of what department you work in, staying organized is one of the key factors for boosting your productivity. Luckily, new applications are being built to help employees become more efficient and take on larger responsibilities […]

{ Comments on this entry are closed }

Peer-to-peer referral codes are sometimes handed out by thankful merchants to customers after a purchase. The customer is given this code to pass along to friends and family. Retailers see these codes as a simple way to drive traffic. But with the increase of codes in the marketplace, the need for clarity around rules and […]

{ Comments on this entry are closed }

According to the Internet Advertising Bureau, lead generation made up about $1.75 billion in advertising spend by brands in FY 2013. Unfortunately, many brands are unaware of the potential risks in working with lead generation publishers, including a lack of visibility in how they drive leads, the possibility for trademark poaching, and the potential sale […]

{ Comments on this entry are closed }

tl;dr – Is your affiliate program compliant with FTC regulations? It can be, by knowing the facts and establishing a process. The Federal Trade Commission (FTC) has made it clear that Section 5 of the FTC Act, which prohibits ‘‘unfair or deceptive acts or practices in or affecting commerce,” governs not only a company’s own […]

{ Comments on this entry are closed }

tl;dr – Important things to consider when looking to take an affiliate program international. Is your affiliate program international, or are you considering international expansion? If so, what role should your affiliates play when it comes to paid search? Broadening the reach of your affiliate program will open new markets, expose your brand to new […]

{ Comments on this entry are closed }