Posts tagged as:

brand

Getting Noticed Fast Follow Up – By Mike Buechele

by FeedFront Staff on October 30, 2009

I’ve heard some great responses since my panel, Getting Noticed FAST, at Affiliate Summit East 09, and I wanted to share some of the major points.
Getting Noticed Fast is about effective networking using your personal brand, social media, and face-to-face. My fellow panelists were Trisha Lyn Fawver (@trishalyn), Jen Goode (@JGoode), Stephanie Lichtenstein [...]

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Can Brand and Direct Response Marketers Coexist? – By Michael Sprouse

by FeedFront Staff on May 27, 2009

It is the classic “church and state” argument; brand advertisers in TV, print, and outdoor advertising and direct response marketers in infomercials, catalogs and direct mail. Very seldom have the two worlds collided, traditionally.
Early in online marketing, measurement, tactics and mindsets were simply ported over from the offline world. Branded advertisers would pay high CPM [...]

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