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Awin

As influencer marketing continues to be a cornerstone of any retailer’s digital marketing strategy, the concept of gifting products or services can be an effective way to activate these partners and inspire content around one’s offering. Gifting gives influencers a chance to fall in love with a product and feel compelled to share it across their […]

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Affiliate marketing is a big business. With Forrester estimating advertisers will be spending $7b on their U.S. affiliate campaigns by 2020, and $2.1b in the U.K., and as much again in the rest of Europe, we can comfortably say it’s a global phenomenon. How do we quantify the opportunity and potential for brands looking to […]

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