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It’s been said that the majority of problems in the affiliate marketing industry stem from the lack of merchant training and education. During a recent interview I conducted with an outsourced program manager, a super affiliate and an affiliate network’s director regarding issues in the affiliate marketing industry, the first interviewee pointed to the “merchant’s [...]
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Webster’s Dictionary defines autopilot as “a device for automatically steering ships, aircraft, and spacecraft.” Such systems of directing vehicles without assistance from human beings are excellent when used in the contexts that they were created for. Affiliate marketing is not one of them.
However, numerous merchants run their affiliate programs the “autopilot way,” and many [...]
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One of the keys to running a fruitful affiliate program lies in understanding that not only should there be a robust affiliate recruitment strategy in place, but also a continuous activation of the recruited affiliates into becoming producing affiliates.
Affiliate activation is one of the most frequently overlooked components of affiliate program management, especially by [...]
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One of the major problems in affiliate program management is that many affiliate managers think of themselves as being merely that – affiliate managers.
Management, by definition, entails organizing a structure to accomplish the plan. Affiliate managers’ classic roles are those of recruiting, planning, optimizing, organizing, directing and controlling.
Affiliate managers, either outsourced or in-house, [...]
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