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affiliate window

Does affiliate marketing have a problem with brand abuse and fraud, and if so, is this holding back increased investment in the channel? Addressing this issue can provide a dilemma, as it’s a relatively small problem in the channel overall with few advertisers in certain sectors affected, so how should it be raised without causing […]

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In April 2012, online traffic through mobile and handheld devices hit double digits for the first time on the Affiliate Window network in the UK. In November 2010, barely 1% of the network’s traffic was attributed to handsets and tablets. Fast forward two years and it’s anticipated that one in six clicks will be mobile […]

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A common but critical question among advertisers is “what commission should I pay affiliates?” Unfortunately, there isn’t a simple answer, and implementing an effective commission structure requires careful consideration. 1. Consider the price of other online marketing options Compared to other media, the affiliate channel often stands out as a cost effective way of generating […]

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The success of working with paid search affiliates is significantly impacted by your PPC policy. Consider these five points when writing or revising your PPC terms and conditions. 1. Direct Linking Advertisers facing competition on search engine results pages (SERPs) can work with affiliates to cover additional keywords and gain a stronger positioning. By allowing […]

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