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Affiliate Summit

  The Federal Trade Commission creates and enforces regulations on internet advertising. Under Section 5 of the FTC Act, businesses cannot run any unfair or deceptive advertising. Affiliates, advertisers, and agencies may all be held liable for unfair or deceptive online advertising. Background In 2013, the FTC released its .com disclosure guidelines, the seminal piece […]

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Are you an influencer? When was the last time you sat down to think about what value you provide, and why your readers come to you? I know you’re busy. But these are important questions to answer. Trust me, if you don’t think about them now, you could be faced with the questions at the […]

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  Have you tried Facebook Analytics yet? Now is the time, as Facebook is putting massive investment into one of its most underused and misunderstood products Single View of the Customer Rich people-based data is the decisive advantage Facebook has in the analytics game. No other player can connect activities of users with as much […]

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As a merchant it can be difficult to maintain trackability while simultaneously expanding your affiliate network. This is where clickless tracking comes in. Clickless tracking can provide both influencers and merchants increased reach and flexibility. It does so, by expanding the mediums (online and off) in which influencers can promote a product and receive credit […]

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Most readers are presumably familiar with traditional affiliate links, through which an affiliate earns commission for promoting a merchant when a transaction occurs on the merchant website. Tracking of such links is through means, such as a cookie placed on the customer’s computer when the link is clicked. In this article we examine dropshipping, which […]

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