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Affiliate Summit

Large “super affiliates” have a particular set of needs. Rather than relying on only click-to-access links and network reporting interfaces, larger affiliates with proprietary technology platforms need data instead of tools. As Wickfire has integrated with more than a dozen affiliate networks, we’ve learned what networks should provide and what agencies and advertisers should look […]

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In the current state of the market there are many affiliate networks that opt to merge with another company or be acquired by one. But this process can be very daunting. Undergoing a buyout or a merger with another company, another culture can be an arduous task, so here are the top five things to […]

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Affiliate marketing is a big business. With Forrester estimating advertisers will be spending $7b on their U.S. affiliate campaigns by 2020, and $2.1b in the U.K., and as much again in the rest of Europe, we can comfortably say it’s a global phenomenon. How do we quantify the opportunity and potential for brands looking to […]

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What does the saying ‘the canary in the coal mine’ mean to you? Historically, ‘Tweety Bird’s’ namesake was used as an analog warning system for coal miners: if the canary was still alive, so were they, deep below the earth’s surface. This ‘early warning system’ was so effective, the sci-fi movie Arrival even suggested that […]

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The affiliate marketing industry has evolved rapidly across the globe, and more companies have decided to integrate this channel in their online strategy in order to gain new leads or sales, and expand their market reach. Today, affiliate marketing is the second most used channel to promote brands online and is predicted to reach $6.8 […]

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