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Affiliate Summit

In my ASE17 session on migrating your affiliate program, I outlined a key aspect of moving your affiliate program that most marketers ignore or pay too little attention to – potentially at their peril. There have been many posts and articles written about the numbers of steps you need to pay attention to in moving […]

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Did you know there are now more than a billion active websites on the internet today? It’s true, and more than 300 million of them are blogs. This means there are over a billion sites out there actively creating content for you to compete against. With such massive numbers pit against you, how is anyone […]

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Online gaming continues its explosive growth, free of any territorial borders. The close relationship between operators and affiliates stands as one of the industry’s essential pillars, which needs to be preserved in order to avoid failure. Gaming regulators are using creative measures to enforce local regulation by blacklisting operators; penalizing players; ISP blocking; payment blocking, […]

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Imagine being able to double your website conversions, sales, or profit without spending another dime on more traffic. A statement like that sounds impossible, or something a snake-oil salesman might promise. But, with A/B testing, it might be closer than you think. In the most simplistic example, A/B testing splits your website traffic into two […]

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Believe it or not, the Morning Coach (me) was never much of a morning person. When I was in my corporate career, I hated getting up in the morning. It wasn’t until I turned to entrepreneurial pursuits that I became a morning person. I knew to be the best I could be I had to […]

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