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Affiliate Summit

When analyzing email campaign performance, most marketers focus on their KPIs (CTR, Opens, Sales, ROI) and use those metrics to dial in performance. This concentration on the positive is the traditional approach to evaluating campaign results. It seems logical that if your goal is to get recipients to engage with your emails, you should measure […]

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My wife, Brandi, and I recently traveled to France with our three children. Our flight landed in Paris with a limited amount of time to catch our connecting flight to Lyon. Our youngest child needed a ticket before we caught our connecting flight. When we landed in Paris, we were unprepared for how confused we […]

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You always hear folks preaching stuff like: “Winners never quit, and quitters never win.” “The minute you need to quit is the minute you have to continue pushing.” I accept that sometimes giving up can be risky to your general prosperity and life when all is said and done but is quitting that bad? Let […]

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The latest news to rock the social media world is Facebook’s announcement of its algorithm change stating, “…posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.” This is a big signal to brands that the free ride on Facebook is likely about […]

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  If you’re in the product and services space in affiliate marketing, chances are good that you’re using link cloaking in some form. It’s a very common practice to disguise the affiliate link code from users browsing their page, which reduces the chance of commission hijacking. Cloaked links are just fancy link redirects, but here […]

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