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Affiliate Program

tl;dr – Be sure to regularly keep an eye on your payouts, cookies, creative, datafeeds, and network. As humans, it is smart practice to schedule regular medical and dental check-ups. We tend to skip them, when in fact many of us know someone that discovered a serious medical condition as a result of a routine […]

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If your affiliate program is in a downward slump, here are 5 ways you can turn it around and start seeing immediate results. 1. Carefully Check Your Account and Links When you decide to extend the dates on your previous offers in your affiliate network(s), be sure to review the actual ad copy and details. […]

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1. You were not competitive. Surely you keep tabs on competitors regarding product development, promotions, etc. Be sure to check their affiliate program out as well. You must be able to meet or beat their offering. Your success will depend upon it. 2. You didn’t ensure the program tracked properly. Have you performed thorough testing? […]

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In these tough economic times, one of the challenges affiliate managers constantly face is ensuring the growth and health of the affiliate programs they manage. Perhaps the most important thing is making sure their programs are financially prosperous. One of the best ways to do this is by auditing your affiliate program. There are two […]

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When my company takes over the management of an existing affiliate program or launches a new one, we do so using the Structured Diversity Method I have developed. Affiliates are categorized into three distinct classifications: Aggregate Volume, High Potential, and Premium Partners. Each affiliate within any given classification is equally significant and must be treated […]

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