There are a number of things you should look for when deciding which networks to promote. Here are six areas I consider before putting energy into a new network.
1. Reputation
How often is the network spoken about on the Internet? Are the media and blogs portraying the network negatively or positively? Why? Reputation and brand are very [...]
The basics that every advertiser and publisher should know
I recently attended ad:tech San Francisco, which boasted nearly 15k attendees. I enjoyed catching up with old friends, having brainstorming sessions over drinks, and even accepting an ad:tech finalist award for “Best Affiliate Marketing Campaign” (congrats to Schaaf Consulting who was the category winner).
However, my major [...]
