Posts tagged as:

affiliate network

A key strength of an affiliate network has traditionally been that it provides access to a large publisher base. By utilizing their technology, the network is able to foster relationships between publishers and advertisers. With a significant number of publishers on a network, it is not feasible to expect each of them to be a […]

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As a network manager of an affiliate network, there is one misconception that I continue to dispel time and time again in this industry. That is that CPA and affiliate networks are one and the same. If you represent an online business and want to market your products and services the right way, then it’s […]

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I’ve been involved in different aspects of Internet marketing virtually since the day my Dad brought home our first family PC in 1999. A rather nostalgic time, prior to the dot-com bubble, when sites like AllAdvantage (now defunct) paid me to watch ads as I surfed the Web. By 2002, I had already taught myself […]

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In these lean times, retailers need to explore every possibility to grow sales in the most economical way possible. Expansion of a retailer’s affiliate program through the addition of a second traditional affiliate network can be an attractive option for retailers. When reviewing this strategy for your company, keep in mind the positives and negatives […]

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With the multitude of options out there, the question of how to choose an affiliate network frequently becomes the first one for a merchant to answer.  First of all, let’s clarify what we are really selecting. When looking for an affiliate network, you are looking for a vendor who will handle all of your affiliate […]

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