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In any industry, there is a constant borrowing, reintroduction and recycling of technology to drive buying decisions. In years past, static, one dimensional sales pages were enough. In recent history, sales pages leveraging engagement tactics such as chat, or perhaps a lightbox pop-over, drove results. In today’s hyper-competitive battle for online buyer attention, live webcasts [...]
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Even if you’re an affiliate marketing veteran there is always something valuable to be learned by helping newbies or hearing their struggles. Each new affiliate approaches affiliate marketing with different skills and knowledge levels. They also come to the space for various reasons. Some are programmers who know how to build sites; some are bloggers [...]
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In January 2012, six affiliate marketers settled actions by the Federal Trade Commission (FTC) and were ordered to stop using fake news sites to market dietary supplements and other products. In 2011, the FTC obtained preliminary orders shutting down their webpages and restricting their assets. The FTC alleged these websites mimicked actual news reports, but [...]
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At Affiliate Summit West 2012, I was asked by a newcomer if they thought a career could be made in affiliate marketing. When you look at the size of the industry and how it has survived many transformations, you see that the career paths within the industry are still the same and the opportunities for [...]
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Shawn: How did Affiliate Ball get started? Darren: I started throwing internet marketing parties at business to business trade shows dating back to 1998. I was working for a technology based company called WebSideStory When I left WebSideStory, I decided to throw my own parties with a completely different format with legendary artists performing. Over [...]
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