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Since the Google Panda update a few months ago, many folks have spent a great deal of time trying to figure out the algorithm. As for me, I’m simply left wondering… what’s next? Google is not likely to stop finessing the search results anytime soon, which leaves me to think about the quality Google wants [...]
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Gone are the days of cheap and virtually unlimited mobile advertising inventory. If you’re like most of us on the lead generation side of the business, you don’t have the luxury of buying expensive, premium traffic for your campaigns. That may sound like bad news, but being clever in how you design and optimize your [...]
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As publishers, you’ve likely had some experience working with networks: sign up with a network, get approved, select offers that are in-line with your audience and (hopefully!) make some money on the campaigns. With digital marketing agencies however, the process is a little less turnkey but the rewards and long term gains can far outweigh [...]
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I’ve written about podcasting in several past issues of FeedFront, because it’s a subject near and dear to me. In this issue, I’m going to take you about ten steps further and give you some things to consider about live internet broadcasting. You could be a winner Why produce live content? I’ll focus on just [...]
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If you’ve ever searched Google and have seen enhanced listings, such as those with reviews of a service or price of the product shown, you’ve seen what microformatted data can be used for. Microformats, or rich snippets, are a set of labeled HTML tags which help the search engines classify your data. You can tag [...]
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