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It may seem tempting for Affiliate Managers to de-activate all affiliates who are not active within their program to increase EPC and make their sales look better. However, there are better alternatives that will establish strong relationships with affiliates and provide long-term growth for affiliate programs. In a recent conversation with an affiliate, I was [...]
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In any industry, there is a constant borrowing, reintroduction and recycling of technology to drive buying decisions. In years past, static, one dimensional sales pages were enough. In recent history, sales pages leveraging engagement tactics such as chat, or perhaps a lightbox pop-over, drove results. In today’s hyper-competitive battle for online buyer attention, live webcasts [...]
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Even if you’re an affiliate marketing veteran there is always something valuable to be learned by helping newbies or hearing their struggles. Each new affiliate approaches affiliate marketing with different skills and knowledge levels. They also come to the space for various reasons. Some are programmers who know how to build sites; some are bloggers [...]
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In January 2012, six affiliate marketers settled actions by the Federal Trade Commission (FTC) and were ordered to stop using fake news sites to market dietary supplements and other products. In 2011, the FTC obtained preliminary orders shutting down their webpages and restricting their assets. The FTC alleged these websites mimicked actual news reports, but [...]
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