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affiliate marketing

Influencer Marketing has become a central focus for many marketers over the past year. From being a key factor in fashion, mainly involving celebrity endorsement, the term is now applied more widely across third party content marketing. Affiliate marketers, of course, would say this is what content affiliates have been doing for years – so […]

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Affiliates are well aware of what they want from the merchants they promote, but how about what the merchants want from the affiliates? Follow the next five points to integrate your work into a bigger strategy and build a productive long-term relationship with your merchants. Understand What You Do. Know the key performance indicators (KPI’s) […]

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A few months ago, I was leading a webinar on social media audits. The session ended with typical questions about the best practices for content, productivity, and building a following. Then someone posted one last question to the chat window: “I’m not very sexy. What do I post on social media?” Well now, good thing […]

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The value an affiliate has in a specific program is one of the key metrics a manager should measure in order to make the right decision for growing its affiliate channel. Recruiting the wrong affiliates will inevitably lead to poor engagement, low activation rate, and a high number of latent or dormant affiliates. Calculating value: To find the […]

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When a merchant wants to get a handle on chargebacks, there are certain key numbers that are critical to examine. Start with the merchant account itself. Find out how close you are to the threshold of one percent to three percent chargebacks that typically puts an account at risk. Next, break down that total number […]

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