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Forrester projects B2B (business-to-business) interactive marketing spending to hit $4.8 billion in 2014, over double an estimated $2.3 billion in 2009. We believe that affiliate marketing will be a big component of that growth.
B2B affiliate programs have taken a back seat in the industry, despite the fact that many B2B businesses already rely on contractors [...]
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Joomla is a content management system, similar to WordPress. The primary difference is that Joomla has a lot more built-in features & functionality.
With Joomla’s Extensions, you can turn your site into a social network, membership site, and more in minutes. If you’re looking for a new tool to increase your leads and [...]
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The term mobile advertising often leads to confusion as it has different meanings to different people.
Mobile advertising can be accomplished in a variety of ways: SMS (Short Message Service), MMS (Multimedia Messaging Service), Bluetooth, infrared, in-game/app marketing, LBS (Location-Based Services), and mobile web.
However, I am focusing on CPA offers on mobile web for [...]
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When Dove’s sales declined, as a result of being lost in a crowded market, they reached out to Edelman Public Relations for help. Utilizing the power of video, storytelling, online advertising, and social media, Dove’s efforts to reclaim their market share exceeded the company’s expectations, resulting in a 700% increase and $1 billion in product [...]
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