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affiliate marketing

The commission structure for any affiliate program is one of the most important elements that affiliates look at prior to joining a program, or deciding which merchant to promote among the competition. One popular option is a tiered commission structure, where the merchant will pay different rates based on certain criteria. Some examples include volume, […]

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The smartest and most forward-thinking companies leverage Performance Partnerships in their affiliate programs– or they are moving in this direction. Why? Because this framework brings much-needed clarity and definition to an affiliate program, something that has been lacking to date in the performance industry. For a relationship to be considered a Performance Partnership, the following […]

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Affiliate marketers have long known a simple rule: keep the merchant happy for long-term success on a campaign. The merchant, also known as the advertiser, the client, the product owner, etc., is the company that benefits from the marketing activities. They are also the company that is ultimately paying the bill to the affiliates and […]

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Partnering with influencers represents the future of social commerce; yet, getting collaborations right isn’t always easy. For any brand hoping to increase influencer campaign ROI and better partners with this increasingly important sector of the digital media space, consider these tips based on our experience creating MagicLinks to facilitate thousands of brand-to-influencer partnerships on a […]

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  The traditional model for merchants in the affiliate world has been to work with networks to provide them with a vital source of revenue, enabling them to work on a very cost efficient, commission-based reward system. In the beginning of any brand’s life, it’s logical to take that approach; investment needs to be made […]

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