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advertisers

tl;dr – Advertisers must focus on diversity, size, deep linking, call to action, customer appeal, and ease of use with creative. Although considered one of many important factors, creative offerings are often overlooked. While performing audits, launching new programs or recruiting, I see too many getting this essential part wrong. If affiliates can’t find what […]

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As an advertiser, you are probably no stranger to last year’s changes Google made to AdWords. With starting to roll out enhanced campaigns back in 2013, Google had one goal – more simplicity in managing ad campaigns. The reality: advertisers were faced with more complex and time-consuming targeting. As so often, advertisers weren’t the only […]

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Fortune 500 retailers expend massive amounts in advertising dollars each and every year. Apple, Inc. spent $500M in total advertising during 2009. Wal-Mart spent $2.4B in total advertising during 2010. The total amount of online advertising revenues for 2011 was a staggering $31.7B. So how can we, as the performance-based advertising industry (PBM), capture a […]

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The Federal Trade Commission (“FTC”) has taken action in the recent months to target advertisers in the nutraceutical market for advertising deemed misleading. I couldn’t be more thrilled. This is something that is long overdue and unfortunately, even with the changes that have been made by those who are FTC compliant; the acceptance by most […]

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