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Adam Dahlen

  Do these questions sound familiar? Why am I paying for sales that I would have gotten anyway? Are affiliates cannibalizing my other marketing channels?  If you’re a performance marketer, you likely have been asked these questions. You may have even been the one doing the asking. Thankfully, responses are no longer reliant on guesswork […]

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Rejection is unpleasant. For an affiliate, getting declined for a merchant’s program can feel like a personal affront. As with any setback, there is a right way and a wrong way to respond. This article outlines best practices for responding to a merchant when your application to their affiliate program is declined. Review Your Profile […]

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Adding a new network can be a great way to grow an existing affiliate program by opening new partnership opportunities and expand the reach of your program. That being said, it can also create additional workload for your team and take up valuable resources, so it’s important to know what you’re getting yourself into. Before […]

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