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Ad Networks

Both statistical data and casual evidence support that performance-based marketing has the potential to survive, if not thrive in tough economic times. As advertisers and agencies around the world look for greater accountability and transparency, and for their marketing dollars to “work harder”, it opens the door to responsible networks and affiliate marketers to shine. […]

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The basics that every advertiser and publisher should know I recently attended ad:tech San Francisco, which boasted nearly 15k attendees. I enjoyed catching up with old friends, having brainstorming sessions over drinks, and even accepting an ad:tech finalist award for “Best Affiliate Marketing Campaign” (congrats to Schaaf Consulting who was the category winner). However, my […]