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We don’t give it much thought, but many searches happen outside of Google. On almost every website, application or piece of software the use of search boxes offers an opportunity to optimize for each respective algorithm, but once we leave the familiar realm of Google, new factors become important. SEO in Product Names Matt Farley […]


Why are my great performing ads on Google underachieving on Facebook? Search Marketers will commonly list distribution partners they feel online advertisers should be spending money with. This typically includes Google, Yahoo, Bing and Facebook listed in a neat little row. Grouping these together can spell disaster if you don’t have a completely different strategy […]

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