From the monthly archives:

April 2010

Several marketers recently had their businesses severely restricted or completely shut down by the actions of the Federal Trade Commission, Google or the credit card companies, seemingly with little warning. There is a lot of confusion about how to stay on the right side of the law and avoid these traumatic problems. Here then are […]

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Remember 2001? Tweeting was reserved for birds and a Web site was an afterthought for most businesses. Affiliate marketing was hardly a viable career option and most of us still dialed up to the internet. It seems like so long ago. Recently I was reading one of my wife’s old business books from college titled […]

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Videos can be a very effective Internet marketing tool. Yet, this tool comes with several hidden legal issues. These pitfalls can be avoided if the video marketer is aware of them and takes proactive measures.  The most overlooked issue in video marketing is the right of publicity. This right relates to a person’s ability to […]

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 When I discuss advanced affiliate marketing, I often suggest creating affiliate brands instead of affiliate sites and provide these two recommendations:  1.)   Start buying “brandable” and not keyword-laden domains. If you can include a keyword in your domain name, great, but branding is important and necessary.  2.)   Differentiate yourself and add value. Let’s get one […]

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One of the inevitable questions that always arise when we sit down with one of our affiliates for a dinner meeting at a show or on a deep sea fishing trip in Sarasota is “What’s a normal day like for you?” While no day is typical, they are all exciting. If you are heading in […]

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