From the monthly archives:

April 2010

I do not mean the title literally, so don’t send me hate mail. But, graphics designers are rarely trained in maximizing conversion. The best ones pride themselves on being non-conformists, and their ability to “think outside the box”. They are bored with doing regular production-oriented graphic design work and like to keep themselves entertained by […]

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Co-registration is a simple and cost-effective method to generate prospects for mailing lists. Whether for loyalty programs, subscriptions, memberships, or other online/offline customer acquisition and retention programs, co-registration data can be your ace in the hole. Many publishers and incentivized marketers have taken notice of the revenue opportunities granted by co-registration, resulting in a massive […]

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In March of 2009 I was asked by the Marketing Manager here at MagnetStreet, “How would you like to start and run an affiliate marketing program?” My response was, “What’s affiliate marketing?” He handed me Geno Prussakov’s book, “A Practical Guide to Affiliate Marketing”, and said, “Read this.” So I did. And, I was hooked. […]

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Charlie “Tremendous” Jones said, “You are the same today as you’ll be in five years, except for two things, the people you meet and the books you read.” For affiliates, perhaps it could be worded, “You are the same today as you’ll be in five years, except for the people you follow on Twitter, the […]

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Affiliates like to compare the performance of several advertisers to be sure they’re monetizing their traffic the best way. It’s easy for them to do so by looking at the advertiser’s EPC (Earnings Per Click). Here is an example of how to calculate EPC: An affiliate refers 10,000 visitors to a Web site that sells […]

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