From the monthly archives:
In this fast-paced world, people have little patience for options that don’t generate results. Yet too often, publishers of affiliate sites mistakenly assume that if they flood their domain with the right keywords, but pay lip service to content quality, site visitors and, by extension, their advertisers, will be happy nonetheless. Wrong, wrong, wrong. Online [...]
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Many affiliates boast inflated earnings, and then spread misinformation, perhaps intentionally, to mislead everyone else. Their “secrets” no longer work and are therefore safe to release. And then there are folks who hawk their ultra expensive Pay Per Click (PPC) training courses and software. Not saying these aren’t useful. Just saying it’s hard to get [...]
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Email marketing is NOT a science. There is no such thing as 100% deliverability or some magic “Pixie Dust” that can be sprinkled on your servers to help you deliver your email creative into the recipient’s inbox. There are only “best practices”, which you can follow to help you get the best possible results. So, [...]
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Advertising claims by merchants have long attracted the attention of state Attorneys General (AG) and the Federal Trade Commission (FTC), but recently these regulators have signaled a willingness to pursue advertising cases against a new target: online affiliate marketers. Until recently, affiliates have operated anonymously and attracted little scrutiny, because they do not sell the [...]
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Over the years many events, technologies, and companies have changed the face of affiliate marketing. The current battle against the Affiliate Tax (Advertising Tax, Amazon Tax) is one of the most important events to happen in our young industry. The Advertising Tax has the power to both reform and injure our entire industry. To date [...]
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