From the monthly archives:

October 2009

“When it comes to getting things done, we need fewer architects and more bricklayers.” -Colleen Barrett Are you an architect or a bricklayer? Recently I received an interesting email from an affiliate. I tried my best to reply in detail and help the affiliate, but in the back of my mind I wondered if it […]


There was a time when travel and work were not possible simultaneously. But now, with the help of portable gadgets, staying productive while on the road is a reality. I learned how to rely on mobile technology more than ever this summer due to a family vacation, sandwiched by two business trips. With various destinations […]


Advertising claims by merchants have long attracted the attention of state Attorneys General (AG) and the Federal Trade Commission (FTC), but recently these regulators have signaled a willingness to pursue advertising cases against a new target: online affiliate marketers. Until recently, affiliates have operated anonymously and attracted little scrutiny, because they do not sell the […]

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Jeremy Schoemaker. Gary Vaynerchuk. Zac Johnson. All names you know or should know if you read this magazine. But have you ever thought about why? The reason you know their names is that these marketing mavens have taken the time to build and maintain a personal brand. You know them because they want you to […]


Some of those “gurus” with dubious claims of success try to sell the affiliate lifestyle as a long vacation with an auto-pilot business that makes them rich. You’ve seen them – the hyperbolic sales pages that feature some clown lounging on the beach. I always like seeing the environments where fellow affiliate marketers do their […]