From the monthly archives:
Every merchant, at one point or another, has heard a horror story about cash back/reward sites and why they shouldn’t work with them, however, when done properly (avoiding known issues and ensuring that certain checks are in place), reward sites can actually help grow your program. Here are five ways: 1) Reward sites have strong [...]
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Clients frequently inquire, skeptically, as to the necessity of posting privacy policies on their websites. While some clients might prefer to skip that step (and expense), my advice is always the same: If you operate a website that collects Personally Identifiable Information (“PII”) from end-users (name, e-mail address, phone number, etc.), it is crucial that [...]
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You’ve invested a lot of time and money testing PPC on dozens of offers. Once you believe you’ve found a profitable niche, its time to go global. Attracting international traffic is relatively inexpensive because few merchants know how to best monetize it. Also, there are large, identifiable international markets to target online. Facebook alone has [...]
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It seems clear that affiliate marketing should be an obvious win-win proposition for both advertisers and publishers. Affiliate marketing reduces financial risk and upfront costs associated with traditional marketing. Since advertisers pay for performance, affiliate programs are among the most cost-efficient marketing channels. So why do so many companies view affiliate marketing as risky or [...]
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